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The PR Perspective

Insights on public relations, personal branding, and communications 

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How to Build a Personal Brand as a PR Professional

 — May 3rd

You help others tell their story. It's time to tell yours.

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Illustration of two hands holding a smartphone and a megaphone surrounded by social media icons including Instagram, TikTok, Facebook, YouTube, and LinkedIn on a green background.

The Rise of Influencer PR: Why Brands Are Betting Big on Creators

 — March 31st

Not too long ago, PR meant press releases, media kits, and hoping a journalist would pick up your story. Today, a single TikTok from the right creator can do more for a brand than a full media campaign. Welcome to the era of influencer PR.

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Graphic with text ‘Avoid PR Fail’ illustrating crisis management advice.

Three Lessons from the Biggest PR Fails of the Year

 — March 31st

If 2026 has taught us anything so far, it is that even the biggest brands get it wrong. Here's what we can learn.

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